The Style Pavilion at The Camden Show

The Event

Conceived as a calm, design-led counterpoint to the showgrounds, the Style Pavilion has grown into a major destination along the key pedestrian axis opposite the President’s Arena. Six months in planning, it centers on a communal dining zone supported by local producers, with modular 2×2 m stalls defined by striped canopies, scaffold-hung signage, and plywood display panels. Maker and Taster zones sit beneath timber arbours with framed seating clusters, while larger 3×3 m perimeter stalls accommodate bespoke boutiques.  Site preparation begins a week out, with stalls marked, infrastructure colour-coded, and power, water, and cool rooms installed. A unified visual identity—planting, lighting, signage, and a framed entry—ensures cohesion, while security, weather management, and curated stall placement support a seamless, elevated visitor experience.